Social Networking World Forum Asia Event, Conference & Exhibition

Date: 22nd & 23rd Sept 09

Grand Hyatt Singapore, 10 Scotts Road, Singapore, Republic of Singapore
228211,
Tel: +65 6738 1234
More event info

Join us for a deep dive into the Facebook Platform: share ideas, troll for partners on your latest project, check out app demonstrations, or just socialize with people like you. Engage with our experts on the sustainability and monetization of Facebook Apps. Find out how to start developing your next killer Facebook App with .NET / CakePHP - new Facebook developers

Day One

10am-11am -"Building Fan-dom" on Facebook.

If you are looking for ways and perhaps a guide to building your company’s presence on Facebook, then this presentation is for you. You will learn key strategies to acquire, grow and maintain your fan base effectively from ground zero.   Engage and excite your fans (both old and new) without becoming irritating at the same time!"

Speaker: Ryan Lim, Business Director of Blugrapes

3.30pm - 4.30pm -"Social games: True Brand Engagement with social networking users"
- Overview of social gaming trends in popular social networking sites in Asia (Facebook, Friendster, Hi5, Xiaonei, Kaixin, Cyworld etc)
- Demographics and user behavior in social games
- Successful case studies of brand engagement with social games
Speaker: Leonard Lin, CEO Tyler Projects (makers of hit Facebook game "Battle Stations", 1 million users/ month)

4.30pm - 5.30pm "Growing Viral with Facebook apps"
- Key metrics and the viral factor
- Building viral concept into Facebook apps
- Leveraging Facebook viral channels
- Critical mass, Promotion, and Positive Network Effect

Speaker: Rex Ng, Managing Director and Chairman of 6waves Inc.

Day Two

10am-11am -Cognitive Biases and Complex Problems - Can Web 2.0 Help Solve Climate Change?
I analyse human behaviour for a living, using cognitive / behavioural
science and complexity science. In this talk I'll look at how
"cognitive biases" (systematic deviations from rational behaviour)
affect the (disappointing) human response to climate change, and
explore whether facebook apps and facebook connect may be able to help
the situation.

Speaker: Dr Shaun Martin is Co-Founder & CEO of consulting firm Mindwasabi

3.30pm - 4.30pm - Infusing psychology theories in developing and marketing social applications
1)  Hybridization of reality and virtual gaming
2)  Enabling wisdom of crowd through social networks over traditional market research
3) Media Integration and Persuasive Enhancements (Visual and Gender)
4)  Common pitfalls encountered by new entrants

Speaker: Keith Ng - Project Lead, Socialico (creator of FAME, Facebook’s fbFund 2009 top 50 finalist)

Register for FREE online here

For the Facebook Developer Garage and Social Networking World Forum Singapore exhibition


Main Organizer and Sponsor: E27 Singapore